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The album's second single, " Vacation", was released on August 12, 2008. The song features a guest appearance from American rapper Kanye West, while the production was handled by Drumma Boy. Really, what’s the point of being direct when you’ve run out of things to say? For all Jeezy’s posturing as a savvy businessman, he doesn’t seem to know what he’s even selling anymore.The album's lead single, " Put On", was released on June 3, 2008. Where “My president is black, my Lambo’s blue” was impactful, “First my president was black, now my president is wack/I ain’t never going broke, what’s American in that?” is considerably less so. Cole has the most to say, but the track as a whole is overstuffed and tonally imbalanced. The song revisits the shallow political activism of The Recession highlights like “Crazy World” and “My President,” as if to respond to the current climate and Trump. Cole tries to do a lot at once: reconcile capitalist ideals with a broken political system, make sense of the War on Drugs, consider trap music’s side effects. “American Dream,” Jeezy’s big team-up with Kendrick Lamar and J.
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His collaboration with longtime rival and one-time enemy Rick Ross, “Like Them,” is a cheap attempt at romanticism from two of the least romantic men in rap by a wide margin. Jeezy used to command even the most extravagant beats, but he occasionally gets swallowed up here or is a step out of sync. Sometimes he’s out-paced by the big, lavish D. He gets outmaneuvered by newcomers Tee Grizzley and Payroll Giovanni, who are just a bit nimbler than he is. YG, who trades on the same kind of efficiency Jeezy does, totally soaks up all the space on “Pressure.” Jeezy is mostly comfortable doing the same things he’s always done and letting others take the leaps.īut times are changing and Jeezy is still clearly struggling to adapt to them. Diddy (credited as Puff Daddy) ad-libs nearly every moment on “Bottles Up.” Jeezy lets 2 Chainz, rap’s most devastating puncher, take “Floor Seats,” and he bends to fit the courtside theme. Sometimes verses are shorter and more compact. He covers gaps in his writing with a few tricks. There can be power in directness, as Jeezy knows well-many of his best threats and boasts were emphasized by how plainly he put them, and how effortlessly they connected: think “Go Getta”’s “Risk it all you can lose your life/What else can I say? That’s a helluva price.” He’s less effective these days but there are still flashes. His raps continue to depreciate in value. Most of what he does now could be defined as adjusting to the bed of roses-picking up his car from the valet, fully bejeweled and popping bottles in VIP sections, showing up on the big screen courtside at an NBA game-activities that don’t lend themselves to his explosive dispatches. The dealing is all past tense on Pressure, as if he’s reliving his glory days, or simply marveling aloud at all he’s been able to accomplish with his credentials. Jeezy really is among the greatest hustlers because he keeps selling listeners something they’ve already bought-the same larger-than-life coke saga he’s always peddled-just with minor adjustments and diminishing returns. The issue isn’t so much the message as the delivery. Yes, Jeezy was an elite trapper, they seem to intimate, but then he turned that into all of this-penthouse suites, luxury cars, exotic women, a modest rap empire. He doubles down on “This Is It”: “The champ here, yeah you niggas gon’ fall back/Funny dressin’ ass nigga, where you sold crack?/Them alternative facts, that’s just a mystery/Bought my first 8-ball, the rest was history.” Every line is meant as a grand gesture. “Fuck these niggas talkin’, I’ve been ballin’ for a century/Niggas think of quarter kis and scales when they mention me,” he raps on “Spyder,” all but likening his raps to a corporate ledger. As a rap elder statesman, he mostly enjoys the benefit of hindsight, less concerned with the act of trapping and more concerned with his legacy. He was in the thick of it, moving weight by the trunk load and defending his turf accordingly. As a younger man, Jeezy was a trap extraordinaire so ruthlessly blunt and efficient that he was exhilarating.